Writing for the Web. Online content has broken free of traditional structures. People don’t read web sites: they scan them. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. If they don’t find information quickly or if they encounter boggy writing, they will look for the information Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion
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Online content has broken free of traditional structures. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. This writing for website workshop focuses on writing to meet the needs of a web audience.
It will help you develop an effective web writing style that avoids common pitfalls. Caroline GravelM. As a publications manager, she has led a variety of writing for website projects ranging from complete website overhauls to writing technical guidance in support of government regulations.
Learn how professional copywriters use strategies and words to win over their readers. Discover proven tools and techniques that will improve your writing's persuasive power. Fulfill your potential as a copywriter. Writing in plain language does not mean dumbing down a text; it means conveying information writing for website a way that readers can quickly and easily understand it.
Much of business and government writing is anything but easy to understand quickly. This course provides participants with multiple opportunities to clarify dense, bureaucratic text and re-write it, so readers understand the text the first time they read it. Time is the most precious commodity for senior management and authors gift readers with time when readers can understand key concepts without reading them multiples times.
Online Distance Learning. Certain sessions of this course are now offered online via live video conferencing. Online session are indicated in parenthesis in the box below.
Register today by selecting an online session. This workshop is part of our new Certificate in Workplace Writing. Learn how to get started. To discuss your training needs, please click here to submit a request for a group training.
PDInstitute uOttawa. ca Skip to main content. Enter your keywords. My Account. Writing for the Web. Anyone who writes or adapts material for the internet or an intranet Anyone who wants insight into the difference between traditional writing on paper and writing for the web Anyone who wants to practise reducing wordiness and writing clearly, writing for website.
Related Courses Writing for Promotional Communications. Writing in Plain Language. Online Distance Learning Certain sessions of this course are now offered online via live video conferencing. Select a session Language French. Writing for the Web Online session. October 18, 19, writing for website, 20, 21, Certificate in Workplace Writing This workshop is part of our new Certificate in Workplace Writing, writing for website. Students-uoZone Employees Jobs Media About uOttawa Contact the University of Ottawa, Canada A-Z Index Employee directory Library Governance PDInstitute uOttawa.
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Writing for the Web. Online content has broken free of traditional structures. People don’t read web sites: they scan them. You have only a few seconds to grab their attention and direct them to the information they are looking for. If they find it, they expect content delivered clearly and efficiently. If they don’t find information quickly or if they encounter boggy writing, they will look for the information Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion
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